Contents
Chapter 1: Introduction
Theories of Technology
The Story So Far...
The Story To Come...
Chapter 2: Fiction Writers on the World Wide Web
Introduction
Survey Methodology
Ezines
Individual Writers
Hypertext Fiction on the Web
Conclusion
Chapter 3: The Economics of Information on the Web
Introduction
Corporate Conglomeration in the Information and Entertainment Industries
What Is Information Worth?
The Gift Economy and Generalized Exchange of Public Goods
Micropayments
Branding
Traditional Forms of Income
Old Media for New
The Attention Economy
Chapter 4: What Governments Can (And Cannot) Do
Introduction
The Stick: Government Control Through Censorship
Problems with Government Regulation 1: Jurisdictional Disputes
Copyright
Problems with Government Regulation 2: Limited Instruments
The Carrot: State Support
Chapter 5: Other Stakeholders in Publishing and New Media
Publishers
Production and Design
Retail Booksellers
Portals as Gatekeepers
Critics and Other Filters
Readers
Chapter Six: Conclusion; Web Fiction Writers in Society
Media Theories Revisited
Resolving Conflicts
Bias?
Recommendations About Individual User Autonomy
Radio in the United States: A Cautionary Tale
Notes
Appendix A: Surveys
Sources Cited
