Stakeholder A | Technology X | Interest a | Stakeholder B | Interest b |
writers | World Wide Web | readers, income | traditional publishers | fewer readers (lose income) |
writers | Web | readers, income | print editors, designers | fewer print jobs (lose income) |
publishers | Web | cheaper distribution | printing presses | lose business |
publishers | Web | increase readers | other media | lose business |
online booksellers | Web | revenue | independent stores | lose business |
portal sites | "sticky" Web design | keep surfers onsite | individual writers | smaller potential readership |
governments | Web | censor pornography | writers | banning of their work |
governments | Web | censor pornography | corporations | banning of their work |
governments | Web | copyright enforcement | writers | lose fair use |
governments | Web | copyright enforcement | corporations | maintain tight control of work |
corporations | micropayments | generate revenue | individuals | generate revenue |
corporations | push | generate revenue | individual Web users | dislike obtrusive information |
corporations | Web TV | generate revenue | individual Web users | cannot upload own material |
corporations | asymmetrical signals | generate revenue | individual Web users | cannot upload own material |